How Covert Filming Revealed a £28m Holiday Ownership Scam

Authorities have called it as a major frauds of its kind in the United Kingdom.

In all 14 people have been convicted for their involvement in a £28 million scheme to swindle over 3,500 vacation property owners.

The targets were desperate to exit decades-old timeshare contracts and went looking for help.

The majority were aged between 60 and 80. Over 500 of them surrendered in excess of £10,000, and one transferred in excess of £80,000.

Those targeted were exposed to intense sales meetings lasting up to six hours. They were left out of pocket, possessing worthless fake "credits" and remained locked into high-priced vacation property deals they frequently were unable to use.

The Company At the Heart of the Fraud

The firm at the centre of the scam was Sell My Timeshare (SMT). They accepted clients' cash to support the directors' luxurious lifestyle of prestigious schooling, luxury homes and private jets.

The individual at the top of the organization, the main defendant, was sentenced to a 90-month sentence in January for fraudulent conspiracy.

On Friday, his wife another individual was part of the concluding cases to learn their fate.

She was given a 24-month suspended prison term at Southwark Crown Court after confessing to money laundering.

It has been a lengthy process and represents a major victory for the people who spoke out, the police and prosecutors.

How the Inquiry Started

The first knowledge of the company was in the summer of 2016. I was working in the investigations unit of a news organization, creating investigative features.

A colleague pointed out that his mum had assumed the use of a holiday property in the Spanish coast and, after long-term use, had commenced searching to get out of the agreement.

It should be noted how common timeshares had become with English tourists in the eighties and nineties.

Timeshares enabled families to access the equivalent unit annually, or exchange their time slots with other owners who had units in different locations. Roughly 600,000 holiday enthusiasts accepted that opportunity.

The initial boom was accompanied by a many accounts about dishonest operators deceptively promoting properties. They were regularly featured on consumer broadcasts.

The standard vacation property deal locked buyers for decades.

At that time, those investors who had experienced their guaranteed place in the sunshine for decades were getting older, and a significant number were hoping to wave goodbye to their holiday properties.

Some had declining mobility and found it difficult to access their properties. Some just believed they'd achieved their goals from them. And others had deceased, in numerous instances bequeathing their loved ones to inherit the contracts - including their regular contributions and upkeep costs.

The Covert Probe Develops

And that's where the friend's mum had been placed. She browsed the internet for options and came across SMT, a enterprise whose website assured to release her from her agreement.

Yet, having submitted funds and arranged an appointment with them, her loved ones smelled a rat.

Subsequent checking showed many victims reporting they had paid money and got nothing out of it. Actually, they had been left out of pocket. Significant sums.

Our team commenced probing what was happening. It soon emerged that there were dubious individuals active in the vacation property industry.

One lawyer had hundreds of individual complaints waiting to sue SMT.

We spoke to individuals who had engaged the company and they all told the same story. They thought the firm would acquire their investment away from them but when they participated in a session (for which they made an advance payment) they were advised there was no re-sale value.

Rather, they were encouraged - actually coerced - to commit further cash purchasing "the firm's incentive scheme", linked to the outfit's parent company, the overarching entity.

What exactly these were was somewhat vague. They sounded like a form of credit, giving access to reduced-price holidays and services and consumer discounts.

And they were reportedly "tradable" with fellow investors, at a future date.

Investing money up front now would lead to an long-term benefit that would pay for the firm's costs and leave the investor with a gain, liberated eventually from their pesky agreement.

An unrealistic promise? Indeed, it was.

A 'Bait-and-Switch Tactic'

Assuming these reports were accurate, this was a massive scam.

This is known as a "misleading sales."

An operator - in this case the organization - "baits" the customer by marketing a particular product and then say that's not available, directing the client to another, inferior option.

This is against the law. Equipped with all the accounts we had collected, we argued to discreetly video one of the firm's consultations.

The process requires dedication, work, and clear arguments for why this is the exclusive approach to obtain the information needed to prove wrongdoing.

With approval secured, our limited crew set up a consultation with one of the organization's staff in the location.

Pretending to be a potential client wanting to help his mother released from her timeshare contract|holiday ownership agreement

Amy Taylor
Amy Taylor

A tech journalist with over a decade of experience covering digital transformation and emerging technologies across Europe.